I earned my PhD from the University of Glasgow, a Top 65 in the World institution. My work integrates philosophy and psychology into the world of marketing to enhance our understanding of Brand Experience. My work has been published in A-level journals, and I review for the Academy of Marketing Science and American Marketing Association Conferences.

Entrepreneurship has always been the heart of what I do. I apply various skills to my consulting clients who are looking to design and evaluate their brand experience offerings. With a firm expertise in services and numerous industry sectors, I create experiences that connect brands to their consumers.

Passionate, engaged, and constructive criticism describe my teaching style. I’ve taught thousands of students across Marketing, Management, and Creative Industry courses across multiple cities in Ontario including Oshawa and Toronto. Currently, I am an Assistant Professor in the Marketing & Entrepreneurship Department at Trent University.